Eric has talked often about recognizing a startup as an organization designed to create a new product or service. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
Advertising is not Meant to be a piece of Art to be hanged in an exhibition but an effective tool that will Lead to increase in Sales n add Equity to the brand
Advertising as it should be